LEGO Black Friday: sets to plan for, by age

Short answer. Black Friday is on Friday 27 November and Cyber Monday on 30 November. Based on previous years, we expect Amazon's Black Friday week from Thursday 19 to Monday 30 November, and the LEGO shop's own weekend from the Friday. Choose a set for each child by age now, so you are ready.

Grab retiring sets first →

The dates

Black Friday: 27 November · Cyber Monday: 30 November.

Which LEGO sets fit which age?

The age on the box is a good guide. It tells you how fiddly the pieces are and how long the build takes, not how clever the child is.

Three brick builds side by side: a small stack of big bricks, a house and a tall tower.

Sets grow with the builder

Big bricks for toddlers, a model for an afternoon at six, a weekend build at ten.

  • DUPLO (1½ and up): big bricks that small hands can hold and build with.
  • 4 and up: first LEGO sets with a starter brick, so the build is quick and nothing is too small.
  • 6 to 8: sets of a few hundred pieces, often with a story or a vehicle to play with after.
  • 9 and up: bigger models with more pieces and a build that can take a weekend.

Which DUPLO sets suit toddlers?

Pick a set with animals, vehicles or a house. Toddlers play more than they build, so the figures matter as much as the bricks.

LEGO DUPLO ideas for 2 year olds

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See all 10 picks

What LEGO suits 4 and 5 year olds?

Look for sets marked 4+. They have fewer pieces and simple steps, and most can be finished with a little help in one sitting.

LEGO ideas for 5 year old girls

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See all 22 picks

LEGO ideas for 5 year old boys

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See all 19 picks

What LEGO do 6 and 7 year olds like?

Children this age often build alone for the first time. A set with a vehicle, an animal or a place to play in keeps them busy after the build.

LEGO ideas for 7 year old girls

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See all 24 picks

LEGO ideas for 7 year old boys

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See all 24 picks

Which LEGO sets do 8 and 9 year olds enjoy?

Most have a favorite theme by now. Ask which one, and look for a set that adds to what they already have.

LEGO ideas for 8 year old girls

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See all 21 picks

LEGO ideas for 9 year old boys

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See all 22 picks

What LEGO is good for 10 and up?

Bigger builds with more pieces, or a model they can display on a shelf. A set that takes a whole weekend is part of the gift.

LEGO ideas for 10 year old girls

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See all 14 picks

LEGO ideas for 10 year old boys

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See all 13 picks

Why buy LEGO before December?

If a wanted set is due to retire at year end, buy that one first.

See retiring sets →

How do you choose between two LEGO sets?

  • Check the age on the box first, then the number of pieces.
  • Pick the theme they already build, so the new set adds to their world.
  • Think about play after the build. Some children rebuild, others play with the model.
  • Keep one small set back as a stocking gift or for a rainy day.

What else do people ask about LEGO and Black Friday?

Does the LEGO shop have Black Friday too?

Yes. In previous years the LEGO shop ran its own Black Friday weekend, from the Friday to Cyber Monday, separate from Amazon's week.

Is DUPLO right for a 1 year old?

DUPLO is made for ages 1½ and up, so it suits most children from their second year. Check the age on the box.

Can LEGO be a gift for grown ups?

Yes. Sets marked 18+ are made for adults, from flowers to famous buildings, and they make a good gift for a parent who likes to build.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

Next up

  1. Retiring sets
  2. LEGO by age