Top toys for Christmas: this year's lists

Named toys, our picks and where each was listed.

Sources checked Oct 21, 2026.

Our four picks

ToyNamed onWhat to know
Primal Hatch Megalodon Hatching Egg2 lists: Argos + TargetThe egg resets, so the hatch can be watched again, and the shark stays as a toy after. The Toy Insider
Fisher-Price Little People My Mario Adventure Playset1 list: The Toy InsiderBox age: 18 months+.
CrunchLabs Egg Drop Challenge1 list: Target
VTech Count On Me Self-Checkout Cash Register1 list: Walmart Canada

Our sources: Argos · The Toy Insider · Target · Walmart Canada

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More toys named on the lists

Names and ages as each list gives them. We leave out blind boxes and mystery packs.

On more than one list

  • Primal Hatch Megalodon Hatching Egg (Argos, Target)
  • PAW Patrol Dino Movie Megasaurus (Argos, Target, Walmart Canada)
  • KPop Demon Hunters singing dolls (Argos, The Toy Insider, Walmart Canada)
  • Hot Wheels City Ultimate T-Rex Garage (Argos, Target)
  • Gui Gui Mega Slime Haul (The Toy Insider, Target)
  • Hatchin' Yoshi (Target, Walmart Canada)
  • Maxx Action School Bus (Target, Walmart Canada)
  • VTech Kidi Star Rockstar Guitar (Target, Walmart Canada)

Argos Top Toys

Our pick from Argos is the Megalodon egg, in the table above.

  • No ages given:
    • LEGO Donkey Kong Arcade
    • Hot Wheels City Ultimate T-Rex Garage
    • Chad Valley Alfie and Jo Wooden Train Set
    • Chad Valley Wooden Classic Kitchen
    • Toniebox Lite
    • Little Live Pets My Magical Dragon Skye
    • Primal Hatch Megalodon Hatching Egg
    • VTech Kidi 12-in-1 Guitar Superstar
    • Projector Karaoke Machine
    • LEGO Pokémon SMART Play: Sprigatito, Fuecoco and Quaxly Battle
    • Armosaurs Armor-Up T-Rex Ajax
    • Giftie Badge Maker
    • Jupiter Workshops Four Storey Wooden Doll House
    • Flutter Monster soft toy
    • Toy Story 5 Bullseye Jumbo Plush
    • KPop Demon Hunters Golden Singing Dolls
    • PAW Patrol Dino Movie Megasaurus
    • Peppa Pig Ready Pedal Peppa
    • Minions & Monsters Fart Blaster Pro

The Toy Insider Hot 20 (the 12 on its own page, by the age on the box)

  • Under 3:
  • 3 to 5:
    • Bluey's Light & Surprise Heeler House
    • ChompSaw
    • Minnie Mouse 6V Roadster
    • furReal Gabby the Grow & Roar Tiger (4+)
    • KPop Demon Hunters Singing Fashion Dolls (4+)
  • 6 to 8:
    • Gui Gui Mega Slime Haul (6+)
    • Disney Lorcana Collection Starter Set: Rapunzel Edition (8+)
    • ChompShop Inventor's Club (8+)
  • 9 and up:
    • LEGO Star Wars SMART Play: Throne Room Duel & A-Wing

Target Bullseye's Top Toys (no ages given; the first 3 of each of Target's groups)

  • Dolls and pretend play:
    • Barbie DreamHouse
    • Disney Princess Shops SD Playset
    • Fisher-Price Little People Ultimate Mountain Playset
    • and 4 more
  • Build and make:
    • Gigglescape Magnetic Building Tiles
    • Mondo Llama Color-Your-Own Bakery Fort
    • LEGO Star Wars Up-Scaled Darth Vader Minifigure
    • and 3 more
  • Characters and pets:
    • Pokémon Pikachu Puppetronic
    • Tickle Me Elmo
    • Chomping Wonder Bowser Jr.
    • and 4 more
  • Vehicles:
    • PAW Patrol Dino Movie Megasaurus
    • Hot Wheels City Ultimate T-Rex Garage
    • Monster Jam Monster Motors Rev Up Raceway
    • and 2 more
  • Slime and squish:
    • Gui Gui Mega Slime Haul
    • PeachyBbies Slime
    • Toy Slime Ice Cream Cone
    • and 2 more
  • Music and games:
    • tonies Bluey and Pokémon Toniebox 2 Starter Sets
    • Kidi Star Rock Star Guitar
    • Nintendo Switch 2
  • Kitchen, make-up and shop play:
    • Gigglescape Play Kitchen
    • Ice Cream Play Food Set and Airfryer
    • FAO Schwarz Ultimate Makeup Kit and Makeup Vanity
    • and 2 more
  • Plush:
    • Gigglescape St. Jude bear

Walmart Canada Top Toys (by the list's own ages)

  • 2 to 4:
    • Elefun
    • Maxx Action School Bus
    • Maxx Action Tow Truck
    • VTech Count On Me Self-Checkout Cash Register
    • Disney Darlings Deluxe Minnie Mouse Feature Doll
    • Play-Doh Super Sizzlin' Kitchen Playset
    • Bluey Muffin's House Playset
    • Tickle Me Elmo Giggle Max
    • PAW Patrol Dino Movie Megasaurus
  • 5 to 7:
    • Bluey Splash Time
    • Rump Race
    • Little Live Pets Mama Surprise! Kitty Playset
    • Pokémon Battle Action Pikachu
    • Disney ily 4EVER dolls (five characters)
    • Hot Wheels Let's Race Slither 'N Strike RC
    • VTech Kidi Star Rockstar Guitar
    • Hot Wheels Stunt Tracks Hypersphere Crash Playset
    • Monster Jam Chomping Megalodon RC
    • Motor Battles RC Team Battle Racers
    • Hatchin' Yoshi
    • Barbie Dream Plane Playset
  • 8 and up:
    • LEGO Speed Champions (Toyota Supra, Ferrari 499P, Hoonicorn, BMW M3)
    • LEGO Creator 3-in-1 Cute Animals
    • LEGO Minecraft Underwater Adventure
    • LEGO Botanicals Water Lilies
    • CrunchLabs The Crunchnator
    • KPop Demon Hunters Golden dolls (Rumi, Mira, Zoey)
    • Mattel Brick Shop Hot Wheels cars
    • Cool Maker Charm Bar Studio
    • Slime Mart baskets
    • Toy Story 5 Flying RC Buzz Lightyear

What else should you know?

Is there one official toy of the year?

No. The Toy Association names US winners in February. The Toy Retailers Association names the UK's DreamToys.

When should you buy?

Buy the main gift in November and leave small extras for later.